The shoe’s launch coincided with the release of Lil Nas X’s new single Montero (Call Me By Your Name), which also features biblical imagery – including a fall from heaven.

MSCHF co-founder Daniel Greenberg confirmed the shoe sold out in under a minute, but did not reveal whether the release was the company’s most profitable. At the listed price, the release adds up to nearly US$700,000 in sales. 

The shoe knocks off the Nike Air Max 97, but Nike had no involvement in the shoe. 

“We do not have a relationship with Little Nas X or MSCHF. Nike did not design or release these shoes, and we do not endorse them,” Nike said in a statement to The New York Times. According to a later BBC report, Nike is suing the Brooklyn art collective for copyright infringement.

Greenberg told the Times six team members gave up blood to go into the collaboration with Lil Nas X.

MSCHF has previously gone viral for selling unusual items like sandals made from Hermès Birkins, a US$10 toaster bath bomb, an app for making stock investments based on astrological signs and Nike trainers filled with holy water.

MSCHF, co-founded in 2016 by former BuzzFeed employee Gabriel Whaley, received US$11.5 million in funding as of January 2020. The company’s Push Party app said it has a valuation of US$200 million following an undisclosed deal with the venture capital firm Founders Fund.

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This article originally appeared on Business Insider

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